Shop local campaign returns for another festive season

Spread Joy, Shop Concord

Shop local campaign returns for another festive season

CONCORD, NH (September 2022) – Whether you are preparing for Hanukkah, the winter solstice, Kwanzaa, or Christmas, the upcoming holiday season is a special time for many of us, and shopping for gifts is often part of the celebration. If you’re preparing for this gift-giving season, don’t overlook the treasure trove of unique shops and one-of-a-kind items that can be found right here in Concord, New Hampshire.


The Greater Concord Chamber of Commerce, Intown Concord, and NBT Bank, N.A. are partnering once again to present Spread Joy, Shop Concord, an initiative that highlights local businesses and shares their stories. Last year’s campaign was a huge success, drawing attention from statewide news organizations, and reaching nearly 30,000 people on social media.


“ConcordTV was an essential part of this effort,” said Chamber Creative Director, Emily Marsh. “They filmed and produced four videos that really captured that magical feeling of community that is a huge part of shopping locally.” In the video featuring Gibson’s Bookstore, ConcordTV, Your Community Media Center, filmed interviews of bookstore staff, local writers, and dedicated customers. “I am constantly filled with joy every time I put a book in someone’s hand and I see their face light up. Or I hand a book to a little kid and I watch the love of reading happen on their face in that moment,” said bookseller Ryan Clarke in the video. “After filming that interview with Ryan, I had a list of book recommendations that I couldn’t wait to buy,” continued Marsh.


Spread Joy, Shop Concord also connects the community to events and holiday happenings in the area. One of the campaign highlights is Midnight Merriment, presented by Intown Concord. This special event brings thousands of shoppers to downtown Concord for festive fun on Friday, December 2 from 5 p.m. to midnight. Main Street is filled with holiday music, the storefronts are sparkling with lights, and families can pick up hot cocoa or s’mores as they shop their way through Concord’s beautiful historic downtown. The event also features a “Winter Giftopolis”, presented by Concord Arts Market, that lets shoppers browse a wide variety of hand-crafted wares made by local artists. “These downtown businesses pull out all the stops for this event, and offer their best discounts of the season,” said Intown Concord Executive Director, Jessica Martin. “It really is a magical night, with caroling, festive costumes, light displays and so much more.”


Area businesses are invited to jump in the spotlight and participate in this popular shop local campaign. Learn more about Spread Joy, Shop Concord at and use the hashtag #SpreadJoyShopConcord to post your gift ideas and shopping finds. Let’s spread our love of local businesses this holiday season!


Powered By GrowthZone